L’Audio Branding Academy organizza la prima edizione dell’Audio Branding Congress, che si terrà ad Amburgo (Germania) il 14 novembre 2009.
L’Accademia, fondata nel febbraio 2009 da Cornelius Ringe, Kai Bronner e Rainer Hirt, è una delle prime istituzioni completamente dedicate allo studio della comunicazione sonora e dell’audio branding.
Il programma del congresso è ovviamente imperdibile:
- The impact of music on consumer behavior, Prof. Dr. Adrian North
- Sound branding – only the name is new, Prof. Carl-Frank Westermann
- The sound of success – how to keep a brand orchestra in tune with its MARKnum opus, Karsten Kilian
- Emotional Boosting. Die hohe Kunst der Kaufverführung, Dr. Hans-Georg Häusel
- Sounds, the colours of blind people?, Carsten Dethlefs
- Wie viel Marke verträgt der Sound?, Georg Rabbe
- Functional Sounds – more than a ping, Georg Spehr
- Sound affects!, Julian Treasure
- From hearing development, to psychoacoustics, to helping little ears, Hans-Rainer Kurz
- Tone defines content – Der Klang macht die Musik, Walter Werzowa
- Seeing by ear, Heiko Kunert
- Babylonian Branding: Audio, Acoustic, Sound or Sonic?, con John Groves, Wilbert Hirsch, Rainer Hirt, Birgitte Rode, Ruth Simmons e Karsten Kilian
I posti disponibili sono solamente 120, sono previsti biglietti standard (400 euro) e ridotti (150 euro). Sono disponibili accrediti per giornalisti.
Un ringraziamento particolare và a Robert E.M. Achleitner di soundseller per la segnalazione.
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Gianpaolo D'Amico is an independent creative technologist for digital media. He is the founder of sounDesign and a music obsessed since he was 0 years old.
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