What is: folk rocker Neil Young Richard recently registered six trademarks (Ivanhoe, 21st Century Record Player, Earth Storage, Storage Shed, Thanks for Listening and SQS) and gave some news about his new project to take down the popularity of audio in MP3 quality.
Amazing idea: the aim of Pono (this could be the name of the project) is to create a cloud based service in which people can download audio files which have the original quality of the studio recordings. Is it just a dream?
Full story: Rolling Stone
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