Adidas launched a branded sound-only TV spot

What is: a french communication agency created the new Adidas video for the All Blacks campaign using only sounds.

Amazing idea: the video is composed of audio contents recorded in 5.1 surround mode, an amazing 90 seconds audio experience that takes the listener to the centre of the universe of a real rugby team.

Full story: Ubi Bene

What is the frequency of our body? A sonic healing therapy

What is: some brave therapists use Tibetan bowls, aluminium tuning forks and vocalization to provide novel healing sessions with sound for their clients

The quote: physician Dr. Karl Maret says:

We know that tissues respond to vibrancy and sound… What’s still being researched is at what specific frequency, combination of frequencies, or their unique modulation patterns

A book: Healing Sounds by Jonathan Goldman

Full story: The Itacha Journal

Flowing sound design for a novel Christmas tree in Central America

Inside the tree

What is: In 26 towns of Central America a 150 feet tall steel Christmas tree with sounds and lights is installed in order to play a daily 11 minutes multisensory show for people all around.

Amazing idea: 6 Spectr Audio SPX1538 (2-way/15-inch) loudspeakers are attached to the tree’s structure at a height of 20 feet, in order to create a 360-degree soundscape with a power of 95 dB for people staying at a distance of 75 feet.

Full story: ProSound Web