The second edition of the Audio Branding Congress was held in Hamburg at the conference rooms of the Dialog im Dunkeln, an amazing exhibition located in the old warehouse district called Speicherstadt. As for the last year the congress was organized by the Audio Branding Academy, an indipendent institution founded in 2009 by Cornelius Ringe, Kai Bronner and Rainer Hirt, with the aim to promote the connection between sound and brand communication.

The title of this edition was Driven by Sound and the main topics were two: the relationship between multisensory design & brand experience and the sound of the electric cars in the future.

I and Sara were invited to present Sound for Electric Vehicles, the work we are conducting in Lorelei for the FIAMM Group, the italian company leader in the market of horns and acoustic devices.
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